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2009 Grades and 2010 Predictions; December, 2009

We wish all of you a Happy Holiday and best wishes for 2010. When we wrote this piece last year we were going through one of the most dramatic changes in our economy we’ve ever experienced. At the time we didn’t know the depth or extent of the challenges we would face, but we knew that we were going to need to think different than we ever have before.

The Obama Adminstration had not yet taken office and was still talking about health care as a domestic issue. We questioned whether they would keep it on the table considering all of the other issues they would be facing. Well, they kept it on the table and we’re about to see the results.

As most of you can gather from our past writings and our blogs we seriously question the direction the Congress has taken with trying to reform our health care system. We continue to believe that consumer engagement, participation, and understanding are key components of reform that are not being adequately addressed and improving the efficiency of care delivery will go a long way in reversing the trend in the costs we are experiencing today. Unfortunately, some of these concepts can’t be scored by CBO with any financial value, so they remain on the side. We believe they should be front-and-center.

The following is a reflection on some of the predictions we made in 2008 for 2009. We’re going to grade ourselves on our predictions versus the reality. We also lay out some of our predictions for 2010 to provide you another perspective to consider as you are laying out your strategic goals for the coming year.

We’re in for another tough one. But, we also believe that many times great companies are built, great ideas are created, and great strategies are executed when times are tough. We’ll have a chance to prove that hypothesis in 2010.

Have a Wonderful Holiday and New Year

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