Newsletters
Confronting Reality
In his book “The World is Flat”, Thomas Friedman provides a dramatic documentary around how rapidly the world is changing. One thing is made perfectly (and frighteningly) clear throughout his writing; the world is changing at a breakneck speed and we had better all wake-up to avoid getting left behind. And sometimes we don’t even know its happening.
Confronting the reality of a changing marketplace isn’t easy and it’s not easy to change. It’s much easier to just assume things will continue to occur as they did in the past and the realities of the present can be ignored.
We disagree. We think ignoring the brutal facts of a changing market is simply a recipe for failure specially as rapidly as things are changing today. This issue is designed to discuss “confronting reality” and provide some thoughts or ideas to help you determine the best approach you may want to consider for your own organization.
Confronting reality isn’t easy, especially when it may require considering a totally new approach for doing business. But, confronting reality is necessary if you intend to meet the goals you have established in the mission of your organization and to fulfill the promises you have laid out to your stakeholders. Confronting reality now needs to be and integral part of doing business.
