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Business Models In Chiropractic; September, 2009

We’ll admit from the outset that we have a bias for this profession. One of us was a respected practicing chiropractor for over 20 years, and the other has been watching and participating in the evolution of the profession for over 16 years (primarily from the business and consumer side). We have witnessed the struggles, successes, and challenges the profession has faced both internally and externally as it fought for basic survival and become a participant in the complex and confusing delivery system we have today. We have also witnessed the benefits appropriate chiropractic care provides to patients and we have tried to be advocates of the value of chiropractic to health plans, employers, consumers, and other stakeholders. Despite the challenges that still lie in front of it, we continue to believe chiropractic care has a more important role to play in the health care system that is evolving.

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