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Keeping Perspective When Things Change

It’s pretty easy to get sucked into all of the negativity surrounding the changes that have occurred in our economy over the past year. Jamie Dimon, CEO of J.P. Morgan Chase commented, “I am shocked at the number of people who are still worrying about their strategic plan for 2009. We canceled all that stuff- all of it.”

While canceling, cutting back, and re-trenching may be the only way some segments (financial services for one) will survive in the new reality, the business philosophers are also professing the opportunities that are available in this new reality for those that want to pursue them. We need to remember, a recession is just part of a business-cycle, it creates winners and losers just like a boom period. You just have to approach it different and manage it different.

Even with the economic challenges we face, there are opportunities available for the taking in the health care segment for those who maintain an “opportunistic perspective”. Your view of the world is going to determine the approaches you take.

Those who want to pursue this perspective will likely come out of this stronger when things turn around and will be ahead of their competitors- those who want to stick to the “retrenching mode” will have some catching up to do.

And, we don’t have a lot of time to catch-up in health care.

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