Newsletters
Hope Is Not A Strategy
We’ve used this title from a book by Rick Page frequently over the years to emphasize the importance of the need for having a defined strategy to help guide organizations in making decisions and determining their direction. We’ve always felt that if you don’t have a map to help get you where you’re going - how do you know when you’ve arrived?
And, we’ve been somewhat surprised with the number of organizations that don’t have a specific strategy to follow and simply react to the whims of the marketplace to determine their fate. These organizations seem to always be on the defensive, reactionary, and stagnant in their innovation.
Last month, we discussed the importance of having an active mission to guide the overall vision of your organization. Your mission defines your purpose. This month, we want to discuss the importance of strategy. The strategy outlines the steps you intend to take to achieve your mission. It sets the direction you intend to go.
Establishing a strategy can be simple - or it can be a lengthy and detailed exercise. The way you get there isn’t as important as making sure you have one. And, remember, “Hope is not a strategy” - even though some organizations seem to think it is.
