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Our 2009 Outlook

Well, 2008 is coming to a close. There’s no getting around it, it’s been a tough year from a business perspective. And, 2009 looks like it’s going to have its own set of challenges.

It would be very easy to sink down to talk about all of the bad stuff that’s going on in our economy for this particular newsletter. While we are ardent supporters of the “facing reality” mindset, we’re also big supporters of trying to find the opportunities existing in any situation. Sometimes they are just harder to find.

Over the past 12 months we’ve put together some topics we believe are important to focus on in the health care business today. While the topics may have been important in the past, they will be more important in the health care environment that is evolving for tomorrow. Topics such as mission, values, execution, listening to the consumer, think-win/win, trust, and the others may seem like fluff when things are rolling along well. They are the “nice-to-have” thoughts you’ll get to when you have the time. But, they take on a whole new meaning when things get tough.

In this newsletter we’re going to throw out some of the things we expect to see in 2009. We’ll confront the “brutal facts” by providing some of our perspectives on what may occur and the opportunities that may develop as a result.

Bottom-line, the fundamental way our economy operates changed in 2008. The health care industry wasn’t spared this time. Organizations and individuals who recognize, adjust, and capitalize on the opportunities that are created as a result of the changes will continue to be around. Those that don’t- won’t.

It’s your call.

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